Create your account

Meta grants ad permissions only through a Facebook account. Linking your Instagram account to Facebook takes a few minutes, and most steps happen in the Instagram app.

1. 1

   Link a Facebook account to your Instagram

   Instagram → Settings and activity → Accounts Center → Accounts → Add accounts. If you have no Facebook account, you can open one for free at facebook.com.

   How to do it(opens in a new tab)

2. 2

   Switch Instagram to a professional account

   Settings and activity → Account type and tools → Switch to professional account → Business.

   How to do it(opens in a new tab)

3. 3

   Create a Facebook Page and connect Instagram to it

   Your ads run under your Page. A Page is free; once it exists, connect your Instagram account to it.

   Create a Page(opens in a new tab)Connect Instagram to the Page(opens in a new tab)

4. 4

   To receive messages on WhatsApp, connect your number to the Page (optional)

   Your Facebook Page → Settings → WhatsApp. Enter your WhatsApp Business number and confirm it with the code you receive.

   How to do it(opens in a new tab)

5. 5

   Add a payment method to your ad account

   Meta charges the ads to your card, and a card can only be added in Meta.

   Open payment settings(opens in a new tab)

When these are done, press "Continue with Facebook"; the panel finds your Page and Instagram account by itself.